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About Us

Our story begins in September of 1945 on Toronto’s Danforth Avenue. Sixteen-year-old Gordon Edwards Senior was searching for a shop on the Danforth to advertise his radio repair services. Kindly, watch repair shop owner, Llewellynn Davies, invited him in to advertise in his shop. Together they built a partnership that would last for 60 years and a passion for jewellery and customer service that has continued since 1945.



You must be thrilled with your purchase or your money will be refunded. We are committed to providing our customers with a beautiful selection of jewellery suited for any occasion and budget. We believe in the integrity of our products and are qualified to make recommendations tailored to your needs.


Our store is our backbone. We are very proud to be family owned and operated and stay loyal to our customers and neighbourhood. Following in Gordon Senior’s footsteps, his son, also named Gordon, took over the store in 1990 with his son, Adam, following suit. The original contract and store-front signage can still be found hanging on the wall of our store today.

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